Project Overview:

Wellbeing helps new mothers take care of themselves and their babies. The initiative behind this app is to make new mothers aware of their health with their new responsibilities. It is necessary to take care of their mental health and emotional health, too. For this project, I had adopted the mobile-first approach and then designed responsive screens for different sizes.

My role and responsibilities:

I was responsible for designing an Impression website from conception to delivery with the tasks like Ux research, Empathize, Ideation, Usability studies, Wireframing, design of high fidelity, Prototyping, and accountability for accessibility.

The problem: 

Society is not aware of the mental health of new mothers and the problems they are facing. Generally, we assume that women should be happy after being a mother now. But things may be different within her. We had tried to spread awareness and resources to help a new mother.

The goal: 

To design an app, which helps the new mother to take care of themselves. If they need they need professional help, they can easily reach out to professionals. They can build their community, chat, and get together with each other.

The Process
User Centered Design graphic - Understand, Specify, Design, Evaluate

User-centered design:

This design framework puts the user first and center. The user-centered design considers the story of users, emotions, and pain points at its center of focus. It is possible by constant evaluation through listening, talking, and understanding users. The framework has four stages 1. Understand, 2. Specify, 3. Design, 4. Evaluate.

Empathize and Define
User 1
User Persona_Maithili Agarwal Age: 25 Year Education: BA Hometown: Delhi Family: Baby boy, husband, and in-laws Occupation: Housewife Quote: "Mental health and family support in all manner are essential during motherhood. No one talks and cares much about it in our community." Goals: Seeks support and understanding of family. Seek guidance regarding physical health. Psychological help can improve her confidence. Need someone to talk to with like-minded. Frustrations: Feels anxiety and depression. Not feel for the baby. Feel lonely and not supported. Worried about her looks. Background: Maithili is a new mother with her first pregnancy and having a 2-month-old baby girl. She is a housewife and lives in a joint family. After delivery, she had a problem with breastfeeding. She has gradually started feeling lost and forgetting things. She often checks out her figure in the mirror several times a day. She is not feeling much attached to her baby. She feels anxious and depressed several times. She can't even laugh at a humorous joke. She has to help in the household and take care of the baby too.
Maithili Agarwal Goal: She seeks some help, support, and awareness about her health from her husband and family. Early morning routine - Tasks: A. Wakes up early and finishes her morning routine. B. Prepare breakfast for a family of five. C. Take care of the baby. ; Feeling Adjective: Exhausted- while not feeling energetic. Anxious- While running between doing chores and handling the baby. ; Possible opportunities: Can suggest them healthy recipes in order to lose weight and be energetic. Morning routine - Tasks: A. Help everyone to get ready. B. Do some house chores mechanically. C. In between takes care of the baby. ; Feeling Adjectives: Frustrated- while not getting any help from anyone and managing everything single-handedly. Irritated- while daughter cries during she work on house chores.; Possible opportunities: Generate awareness and guidance regarding social issues like pre-conception, girl fetus abortion, domestic violence because of the girl child, etc. Noon routine - Tasks: A. Cook lunch for the family. B. Do some house chores again mechanically. C. Take care of the baby. ; Feeling Adjectives - Upset- While no one wants to talk to her softly and thinks about her. Tired- while not getting enough rest in the day. ; Possible opportunities: Need to be aware people around mother about their wellbeing and mental state, in advance cases guide to get therapy. Evening routine - Tasks: A. Went out to buy some vegetables and groceries. B. Cook dinner for the family. C. Do some house chores.; Feeling Adjectives: Upset- while feeling overweight and not in shape. Lonely- When feeling no one is there to talk and listen to her.; Possible opportunities: Create a community of nearby new mothers to share their experiences and organize events and meets eventually. Bedtime routine- Tasks: A. spend some time with baby. B. Let baby sleep and gets sleep. C. At night feeds the baby and makes her fresh. ; Feeling Adjectives: Tired- While not getting enough sleep. Crying- while feels don't attach to a baby as she feels too much in herself. ; Possible opportunities: Can provide some article or blog about new mother's emotional and mental health, and guide them to consult a psychologist.
Problem Statement:

Maithili Agarwal is a new mother of a 2-month-old baby girl and a housewife who needs to take care of her emotional, mental, and physical health and seek help because she feels lonely, uncared, and mentally ill.

Hypothesis statement:

If Maithili gets access to this portal, then She can also get in contact with the community. She can get informative articles and tips to get herself emotionally, mentally, and physically fit. 

User Story:

As a new mother of a 2-month-old baby girl, I seek some understanding, help, and awareness about my condition from family so that I can be mentally and emotionally fit and stable and take care of myself and my baby.

User 2
User Persona_Priya Sharma Age: 30 Years Education:M.Com Hometown: Bengaluru Family: Baby boy, husband Occupation: Accountant Quote: " When it comes to maternity and periods, women had been often treated differently at the workplace. Is it a parameter of discrimination, or is it a great ability of a woman to give birth?" Goals: Need to gain self-esteem. Want some helping hands. Guidance regarding physical health. Need someone to talk to with like-minded Frustrations: Unhappy about her look. Find herself out of trend and backward in her work. Struggling to balance between work and baby. Background: Priya is a mother of a 6-month-old boy and lives with her husband. She is Accountant in a corporate firm and on maternity leaves. She loves and likes to take care of her child. As they are a working couple, she is facing problems in rejoining the office. She is facing some challenges in balancing both her motherhood and work life. She had also gained too much weight and feeling low confidence as this duration of distance from work.
User Journey_Priya Sharma Goal: Want some help from her husband to manage everything and balance between career and baby together. Morning routine - Tasks: A. Wake up Early in the morning and finish her routine. B. Prepare breakfast and do some house chores. C. Prepare her breast milk for office time. D. Get baby boy ready. ; Feeling Adjectives: Hustle- while managing time in the morning.; Possible Opportunities: Show some steps and exercises to help them gain their fitness. During office hours- Tasks: A. As office hours start, she joins meetings and does her office work. B. In between takes care of the baby. C. Prepare lunch in between. ; Feeling Adjectives: Irritated- while son cries during meetings and needs either excuse or choose between them.; Possible opportunities: Tips and tricks to manage the baby schedule or baby schedule tracker by monitoring their activities. After office hours - Tasks: A. As office hours end, both spend some time with the baby. B. Do some house chores. C. Orders or go for grocery shopping. ; Feeling Adjectives: Happy- she can spend some time with her son. Frustrated- Husband doesn't help her in the household or taking care of the baby. ; Possible opportunities: Need to make aware people around mothers about their wellbeing, mental state and helping them in house chores, baby care, and other work. In the evening - Tasks: A. Prepare dinner. B. In between, take care of the baby and feeds him. C. Finish the rest of the house chores. ; Feelings Adjectives: Tired- By doing house chores. ; Possible opportunities: Create a community of nearby new mothers to share their experiences and organize events and meets eventually. During bedtime - Tasks: A. Does remained office work. B. Make baby sleep and sleeps tiredly. C. At midnight wakes up to feed and change the diaper of the baby. Feeling Adjectives: Exhausted- while managing everything single-handedly. Tired- By workload and less sleep. ; Possible opportunities: Provide baby growth stages and help to monitor them.
Problem Statement:

Priya Sharma is a mother of a 6-month-old baby boy and a working woman who needs help in chores and balance time between her work and baby because she wants to focus on her health and take care of baby and career.

Hypothesis statement:

If Priya starts to use this portal, then she can have various tips on health transformation. She can also get a tool to track her baby’s schedule to balance her routine.

User Story:

As a New mother of a 6-month-old baby boy and a working woman, I want some help in chores and need to balance time between my work and baby so that I can focus on my health and take care of my baby and career.

Painpoints:
Pain points Most of the women are not aware of post-pregnancy care. People surrounding new women are not aware of their health status and don't care much. New mothers feel lonely because of massive changes in their life, seeks a similar community to inhale. Finds problems in balancing between their life, baby, and career.
Ideation
Competitive Analysis:

There is not much-renowned work done in India for this social segment. Because of that, I had to refer international organizations and government bodies for competitive audit research. A portion of the research work is presented here. Some research is done in an indirect way to empathize, define and ideate other than this.

Click here to view the Competitive Audit

Click here to view the Competitive Audit Report

Crazy 8 Ideation:
Sitemap for webview:
Crazy 8 Articles regarding health Connection/ Communication with each other Women social media Events Community building Calendar of baby and mother Baby activity tracking connect with doctor
Sitemap for responsive website - Wellbeing, we take care of new mothers
Wireframe Ideation:

Ideation for screens is a bit challenging for this project. According to the requirement of the users, it needs everything upfront on a dashboard. After that screen still, all features should be upfront and easy to reach. Paper wireframe ideation is for the dashboard screen of the project.

Wireframe ideations -Wellbeing, we take care of new mothers
Responsive Wireframes -Wellbeing, we take care of new mothers
Usability Research

A usability study was performed with an initial wireframe to potential users. It was conducted remotely in India. The usability study helped a lot as this project is part of Social Good, and users are a central element of this project. The process and details related to the usability study are present below.

Click here to view Usability Research Plan

Derivatives from the Usability Study:
Note taking Spreadsheet from usabilitry study for Wellbeing, we take care of new mothers
Affinity Map from usability study for Wellbeing, we take care of new mothers
Insights:
Insights from a usability study Users will need better navigation between each feature. The swappable feature will not work. Users want one-click access to Connect with the doctor. At some places, users find difficulty in getting back to the previous screen.
Before-After screens from Usability Study:
Before-After Usability Study_1 for home screen - Wellbeing, we take care of new mothers
Before- After Usability Study_2 for Social media page - Wellbeing, we take care of new mothers
Mockup Screens

The final finished design of this project is a bit challenging as it is a social good project. Here empathize with every stage is very important. Design should be user-centered to connect with the user. It is essential that the user feel inclusive and attached to the design.

Examples of finished screens:
Responsive Design:
Responsive Website for mobile web, Tablet view and Desktop view - Wellbeing, we take care of new mothers
Prototype:

A prototype of high fidelity mockup with interactions can be view by the link below.

Click here to view high fidelity prototype.

Takeaways:

The Wellbeing app had designed for new mothers in mind. This project is for Social good and directly addresses users’ emotions and feelings. It was necessary that the user feels attached to the project.
For the usability study and empathize phase an inclusive, equitable approach was necessary. To take care of not compromising with the concept was the hard part. I had tried to get helpful tools and generate awareness among them and make them connected.
This initiative is necessary, especially in emerging countries with less awareness. Hope to work on this kind of humanitarian work.

Next Steps:

1. Iterate Design. Do the research and implement some new design ideas in practice to make it more navigable.

2. Change font style.

3. The need to conduct another usability research and gather some data and perspectives from users.